ABOUT NICOLE

Trend psychic meets the girl-next-door, Yellow Box Beauty founder Nicole Jaffe’s pedigree hails from…none other than the floors of hundreds of department stores, specialty shops, Sephora’s and run of the mill drug stores. Her quest? High grade, better than the rest, out of this world, beauty product that has yet to hit the “it” list. A passion for glamour has inspired Nicole’s lifelong obsession with cosmetics and creams. USC grad and former Hollywood marketing maven, Jaffe has sampled, tested and tried thousands of lipsticks, shampoo’s, eye shadows and bronzers in pursuit of the perfect pout or optimal shimmer. A disciplined, unapologetic sense of what works and what doesn’t drives the compact connoisseur’s decisions for her product-of-the-month club, and unlike masthead mavens, Jaffe is beholden to no advertiser. With one eye on supporting and promoting undiscovered brands and the other on the discerning tastes of customers, Jaffe has a captive and appreciative audience who know that whatever comes in her signature yellow box will contribute to her personal beautification and over all sense of happiness. Many of her fellow feminine followers were tired of trying the wrong red lipstick or stinky self-tanner, and consider Jaffe their personal good taste committee.

So what is the best reason to subscribe to Nicole’s glamorous labor of love, Yellow Box Beauty? No other subscription in town leaves you feeling or looking this good. This is LA; does anything else really matter?